We present a focus group-based needs assessment for a Master Naturalist program that would increase environmental education capacity in our state using trained volunteers. This assessment explored the potential benefits, challenges, and structure of the program. We conclude that the program would fill an existing need by providing research-based information on environmental issues; we should collaborate broadly with other environmental education programs; the program must become financially self-sufficient after initial supported development; and we need to work with environmental education professionals in the state to ensure the program does not infringe on their job security
