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The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures
Authors
Sihem Dekhili
Jaqueline K. Eastman
Rajesh Iyer
Publication date
1 January 2019
Publisher
Digital Commons@Georgia Southern
Abstract
Published in the 2019 Academy of Marketing Sciences Conference Proceeding
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Georgia Southern University: Digital Commons@Georgia Southern
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Last time updated on 14/08/2020