Education research around the world has witnessed unprecedented technology integrated curriculum aiming at exploring the potentials of innovative technology tools on teaching and learning practices. Augmented Reality (AR) becomes the latest technology embedded in pedagogical strategies to enhance effective teaching and learning specifically in language. This study attempted to explore AR integration in English subject as second language (ESL) in primary schools in Kuwait. The objectives were designed to explore: i. the perceived acceptance of teachers and students, ii. the strategies used by teachers in planning and implementing ESL classes using the AR, iii. students' and teachers’ motivation from the model of Attention, Relevance, Confidence & Satisfaction (ARCS), and iv. students' engagement. The study was designed as a case study via qualitative approach through employing semi-structured individual interviews with two ESL teachers and eight students from two primary schools in Kuwait. It was also incorporated two observations for each school. To compliment the pedagogical affordances of AR, the study proposed an AR-aided module. The findings reveal that teachers and students of AR classroom context have perceived acceptance not only from usefulness and ease of use but also the willingness to use AR in the future. The students' engagement is evidenced from their enjoyment and interest. The teachers' and students' motivation have been maximized. Lastly, the efficacy and practicality of the AR model framework incorporating the Theory of Acceptance Model (TAM), Situated Learning Theory (SLT), and ARCS were materialised. The study has extended TAM with effectiveness as an additional factor, spearhead towards practical importance of the designed module
