The purpose of this study was to analyze the problems faced by organic coconut sugar entrepreneurs to conduct direct exports. This study was a survey study with organic coconut sugar entrepreneurs and academics. Data were collected using questionnaires, in-depth interviews, observations, and Focus Group Discussion (FGD). Based on the results of the analysis using problem tree analysis, three main problems faced by organic coconut sugar manufacturers to conduct direct exports, namely the problem of inability to meet the required quantities quota, low knowledge of export order, and quality issues. The problem of not being able to meet the required quantity quota is caused by the lesser number of penderes (coconut sugar maker) and the decrease in the number of coconut crops due to the low regeneration of coconut crops and the decrease of coconut soil for settlements, while the lack of knowledge regarding the export regulations is caused by lack of training and assistance, as well as problems with the quality of organic coconut sugar are due to the low knowledge of the quality standards of organic coconut sugar exports and the low awareness of maintaining quality and limited production infrastructure to produce quality organic coconut sugar.Keywords: Entrepreneurship Training, Startup, Effectiveness, Business Sustainabilit
