Personas can be used in a variety of ways. The use of personas is explored in different contexts such as a tool for requirements elicitation, marketing purposes and development application for museum/gallery visito

Abd Malik, Sofianiza

Edwards, Alistair

English

The International Islamic University Malaysia Repository

I Sofianiza Abd Malik IIUM PRESS INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA ISSUES OF HUMAN COMPUTER INTERACTIONS AND SYSTEM DEVELOPMENTS ISSUES OF HUMAN COMPUTER INTERACTIONS AND SYSTEM DEVELOPMENTS Editors Sofianiza Abd Malik IIUM Press Published by: I IUM Press International Isla~nic Uniiwsity Malaysia First Edition. 201 1 {'IIUM Press, IIUM All rights reserved. No part of this publication may be reproduced. stored in a retrieval system, or transnnitted. in any form or by any means. electronic, mechanical, photocopying, recording, or otherwise, without any prior written permission of the publisher. Perpustakaan Negara Malaysia Cataloguing-in-Publication Data Bibliograpliq p. Includes Index ISBN ISBN: 978-967-3 18-082-9 Member of Majlis Penerbitan Ilmiah Malaysia - MAPlM (Malaysian Scholarly Publishing Council) Printed by : IIURI PRIKTINC SDS. BHD. No. 1 ,  Jalan lndustri Batu Caves 1 3 Taman Perindustrian Batu Caves Batu Caves Centre Point 68 100 Batu Caves Sclangor Darul Ehsan ... DEDICATION ............................................................................. zzz PREFACE .................................................................................... vii ... ACKSO\!'LEDGEIlENT ............................................................. vlzl INTRODUCTION ........................................................................ ix LIST OFABBRE\'I.ATIOYS ......................................................... x 1 .  User Experience On Educational \Ycbsites' Search Engine ikf~ri-ni ; ~ . J u ~ I ~ I z ~ ,  Id~.u~~.ati  H~rssein, Sofinnix Ahti Malik... ..................... 1 2. Cultural Differences In Use Of Mobile Phones By Older People Sqfinizu Abd .IlaIiA-, Alistair Edunrds ................................................. 9 3. Older \\'orld: Developed \'ersus De~eloping Countries ........................................................................ Sofinizu Abd i L f ~ l i k  13 4. \\.hat Is Age? ................................................ Soji~li:u . I b J .IkuliX; Ali~tuii- E(i~.i.ai-ds 25 5. Different Role Of Personas Sqfiniza .A bd ,\ lalik. Alistnir. Ehni-ds ................................................ . 3  1 6 .  Tagging W'eb Images For Blind Users A hi1 I L K /  Fc~tzikal~ , Z ~ ~ S I I I C I I I ,  PLTLT Bft~i~cl~f iek/  ......................................... 41 7. Human-Computer Interaction \\'ittiin The Rlalaysian University Curriculuni Mzrr7ri Muuhnilrd Id~awuti Hzrsseir?. Abrr Osr?iart i\.ln: Tap ....................... 51 8. .A Prelimenar) Stud! : >lala! sian \\'omen In Human-Computer Interaction Practices ....................... .I lurw Jluh 111  ud, Id~wcuti Hussein, .4 611 Osman ,Ud. Tap . 6 j  9. Bab E-Syifa' Clinic Administration System ............................................ Mohcl Dmrl  Ah11 Bukut: R O S ~ ~ I I L I  O t l t ~ n ~ ~ n  71 10. llalaysian Teachers Netnork Portal ......................................... Mohd Naim Abdul Humid, Roslina Othman 91 ISSCES OF HCl\IAK COMPUTER I:-JTERACTIO:-JS A:-JU SYSTEMDEVELOP'"E:-JTS5. DIFFERENT ROLE OF PERSONASSofianiza Abd Malik, Alistair EdwardsDepartment of Information Systems, Faculty of Information andCommunication Technology, International Islamic University Malaysia,\'1alaysiaABSTRACTPersonas can be used in a variety of ways. The use of personas is explored indifferent contexts such as a tool for requirements elicitation, marketingpurposes and development application for museum/gallery visitor.5.1 LlTER\TllRE REVIEWThe use of personas is explored in the context of using it as a tool. "Personasare fictional people. They have names. likenesses, clothes, occupations,families, friends. pets, possessions, and so forth. They have age, gender,ethnicity, educational achievement and socioeconomic status. They have lifestories. goals and tasks. Scenarios can be constructed around personas, butthe personas come first. They are not 'agents' or 'actors' in a script, they arepeople" (Grudin and Pruitt, 2002, pg.146). In other words, a persona is arepresentation of a user that is given name and a face, and it is carefullyportrayed in terms of needs. goals and tasks (Blomquist and Arvola. 2002). Inmost cases. personas are synthesized from data collected from interviews,observations andior quantitative data analyses (Pruitt and Grudin, 2003).They are captured in a range of formats that typically include behaviourpatterns. goals. skills, attitudes. thoughts and feelings (Blythe and Wright,2006). In generaL personas are rich representation of users that act as atrigger for empathy.:31

Different roles of personas.

http://irep.iium.edu.my/20135/1/Different_Role_of_Personas.pdf

Different roles of personas.

Abstract

Similar works

Full text

Available Versions

The International Islamic University Malaysia Repository