Innovation is an intricate and vital requirement for the growth of products and services of
organisations. The process of innovation should be holistically and critically looked upon
as a series of change in a complex system not only of hardware but also of market
environment, production facilities and knowledge and the social contexts of the innovation
ventures. This study seeks to investigate diverse innovative mediums of boosting the
market of products and services for organisational benefits via leading business models
and designs. This paper gives an overview of innovation, products and services. Also,
several approaches and models such as the D.I.S.R.U.P.T Model, servitisation, Product
service systems, value proposition design and business model innovation techniques were
investigated for the advancement of firms. Also, it is impossible to create innovate
commodities and utilities without generating sound business ideas and more importantly,
knowing the critical imperatives required to pitch such business ideas to prospective
business investors and top key personalities. It was concluded that for sustained enterprise
changes and sustained growth, strategic business models are needed and must be designed
to suit the peculiarity of the concerned company