Thermoelectric generators have been widely used to transform heat into electrical energy. Over the last few decades, researchers have studied the impact of thermoelement height and cross-section area on the efficiency of thermoelectric generators. This paper investigates and analyzes the effect of various thermoelement leg geometries, including rectangular, trapezoidal, cylindrical and cone, for a bismuth telluride-based thermoelectric generator using finite element analysis. The influence of thermoelement leg height on achieving an optimized temperature gradient, producing open-circuit voltage, and achieving maximum output power is studied. Based on the analysis, the thermoelectric generator with the cone shaped leg provided optimal temperature gradient, the open-circuit voltage of 87.8 mV and a maximum power of ~270 mW at a leg height of 5 mm