[Extract] Literary tourism, which have been regarded as a niche within cultural and heritage tourism (Busby & Shetliffe, 2013), refers to the production and consumption of places, landscapes, museums, historic houses, and graves associated with published creative writings and/or their authors (Robinson, 2014, p. 1). Although not provided any statistical evidence, Hoppen, Brown, & Fyall (2014) have emphasized the economic potential of literary tourism and its importance for destination promotion and image creation.
Despite increasing number of studies conducted on the literary tourism in the last couple of decades (Busby & Shetliffe, 2013; Hoppen et al., 2014), there is still lack of research in this area, especially in relation to the developing Asian countries (Hoppen et al., 2014; Yu & Xu, 2018). Furthermore, little research has been done on the motivations and experiences of literary sites’ visitors (Busby & Shetliffe, 2013; Herbert, 2001)
