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Success Factors for the Implementation of an Intended Brand Personality: Conceptual Framework and Empirical Study in the Swiss Luxury Industry
Authors
Wayne D. Hoyer
Harley Krohmer
Lara Lobschat
Publication date
1 January 2015
Publisher
'Informa UK Limited'
Abstract
Abstract is not available.
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Maastricht University Research Portal
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oai:cris.maastrichtuniversity....
Last time updated on 13/05/2023
Maastricht University Research Portal
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:cris.maastrichtuniversity....
Last time updated on 22/12/2020