This chapter is related to target 12.8, which aims to ensure that, by 2040, people everywhere have relevant information and awareness for sustainable development and lifestyles in harmony with nature. Based on the mission and guidelines of the Brazilian Agricultural Research Corporation (Embrapa) and the technological solutions it provides, the focus is mainly on delivering information from scientific research results, the source of which is the scientific researcher, who is the spokesperson for relevant information that should reach people everywhere. Other important social actors in this process are professionals working in communication and education who, based on this information, will express it under different forms, in order to encourage consumer taking citizenship action. This important link in the productive chain also represents the ordinary citizen who is required to act in favor of sustainable development.Translated by Paulo de Holanda Morais
