Digital marketing in Bangladesh : A comprehensive analysis of challenge and prospects

Abstract

Digital marketing is a modern concept. Digital marketing is an alternate name for business or Trade. Traditionally we know business means seller and buyer will meet face to face at a place and buyer will buy some things and pay money hand to hand to seller. Digital marketing is an online-based business or web-based business. Here everything is computerized. Generally, buyers and sellers are introduced online and have no chance to have face-to-face meetings. Everything is managed online. The buyer will place an order online/ in the Internet, the seller will supply the product/service accordingly to the buyer's demand to the instructed place. So, in the modern sense market is not a specific place, the whole world is a market. This is the new dimension of e-business or e-commerce. Electronic commerce or digital marketing involves the buying and selling of products or services over the internet. Simply, digital marketing means conducting business through an online platform or web-based platform. Very recently Bangladesh enters into the digital marketing. But still it’s not spread widely. Bangladesh is trying to go fast but here are some problems and challenge beside that here are some opportunities and prospect to expand the digital marketing also. In these studies, I have found the barrier and opportunities in digital marketing through a set of questions and answers with analytical analysis through quantitative methods in Bangladesh prospect. I have also pointed out the problems and challenges and I gave suggestions and recommendations on how possible to overcome them. Now in Bangladesh how companies are operating their digital marketing, I also reflected on the companies and their activities in this study