This thesis is a product-oriented work that was commissioned by xEdu Oy, a Helsinki based educational technology start-up accelerator company. The primary objective of this work was to improve and optimize the production process of XcitED, an annual EdTech start-up conference organized by commissioning company, by creating an XcitED Manual, a detailed event production guide. The final product, XcitED Manual, was evaluated by the commissioning party and it was stated that they would benefits from this manual to a great extent as having clear guidelines and easy to follow instructions makes production of XcitED easier, resulting in more commercially successful event. The event was planned and implemented withing 4 weeks in Autumn 2019
