The objective of this Bachelor’s thesis was to perform an image analysis of Robson’s restaurant which operates inside Super Park Vuokatti and to give the company marketing based suggestions on how to improve its image among the public to a desired level.
To develop Robson’s image the current image needed to be clear and this was done by a mostly quantitative image questionnaire to the customers of Super Park Vuokatti.
The theoretical research covers different important marketing actions which are related to image development and its importance. The theoretical research gave a base for the image analysis and the development suggestions.
As a conclusion the thesis analyses research findings and gives marketing suggestions to Robson’s Vuokatti on how to drive the current image to the desired level
