An initial coin offering (“ICO”) is the cryptocurrency industry’s equivalent to an initial public offering (“IPO”). A company looking to raise money to create a new coin, app, or service launches an ICO as a way to raise funds. Interested investors can buy into the offering and receive a new cryptocurrency token issued by the company. This token may have some utility in using the product or service the company is offering, or it may just represent a stake in the company or project
