Strategi Pengembangan Koperasi Mahasiswa Universitas Negeri Papua

Abstract

  Purpose of this study is to identify and analyze internal and external factors that influence the development Kopma Unipa and to develop and recommend alternative strategies that can be applied in the development of Kopma Unipa . The study was conducted at the Student Cooperative Unipa. Subjects in this study are the management of the Student Cooperative. While method analysis used to formulate a strategy is a descriptive analysis and SWOT analysis using the SWOT and SWOT Matrix Diagrams. Analysis identifying the internal and external environment Kopma Unipa show that the strength is Kopma Unipa have democratic oversight system, has legal entities, the student has the intellectual capital and high creativity, capital aid from the University, has a diverse unit activity, and the relative price equal to competitors. While Kopma weakness is less strategic location, students have time constraints, lack of understanding of cooperative, low management capabilities, weak participation of members, the promotion is not maximized, the lack of training or training, products sold are still limited choice and number, and space cooperatives are less extensive. Based on the SWOT analysis matrix formulation of strategies to develop Kopma Unipa is to increase the role and participation of students in Kopma, increasing the supply of primary goods into student, develop innovation in all aspects of the utilization of technological progress, expand market share, forming a pattern of good marketing, improving the ability of management, strategic build a separate building, build a corporation and coordination with the Government, Academic and cooperatives that exist in the region, improve service quality, and internal consolidation