Por una Vida Mejor, a sentiment that is shared amongst the Latino community. How this sentiment fares in the pursuit of higher education has been largely understudied. I analyze how Latino college students navigate the sociopolitical environment in Arkansas in their pursuit of middle-class certification to help their family and fulfill the American dream. In this thesis I offer an analysis to understand Latinos in the Nuevo South. I use data from the 2021 Latino College Students Navigating the Sociopolitical Environment in Arkansas survey through the lens of Funds of Knowledge (Velez-Ibanez and Greenberg 1992). I conduct a quantitative analysis of the different factors that influence the pursuit of higher education for Latinos in the new destination, Nuevo South. I find that linguistic assimilation plays a significant role in Latinos pursuit of higher education to help the family. I also find that experiences with discrimination among Latino students in the Nuevo South influence their assessments of their educational and political leaders
