This paper examines the role of renewable energy sources (RES), especially the sun, as a potential solution for solar radiation management concerns. It states how photovoltaic (PV), especially low-cost PV and other thin film technology, can be applied and what impact and share they can have on the European market – using the Cyprus market as an example of strategic implementation. The Energy Service of the Ministry of Energy, Commerce, Industry and Tourism currently reports a 7.5% share (as at end of 2012) of RES in overall final energy consumption and suggests ways in which that share can increase. In the near future, PVs will be the most significant electricity source if the cost per kWh produced is further reduced, as was proven recently during the award procedures for PV systems