By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical coverage, range in thematic focus, theoretical purposes, research designs, and the transparency of the research methods adopted. In turn, we can consider how authors have made their methodological choices and implemented them in these studies. Finally, we provide an impact assessment, based on the number of citations and downloads.http://www.elsevier.com/locate/indmarman2022-03-04hj2021Gordon Institute of Business Science (GIBS
