This paper is a study of the importance of recognising customs and
values in missionary endeavors with reference to Southern African
Zulu (hereafter referred to as Zulu) customs and values. The objective
was to determine how embracing Zulu customs and values contribute to
missionary endeavors. The study also sought to investigate how employing
Zulu customs and values as bridges can bring Christianity in harmony
with Zulu culture. A wide range of books and other sources, primarily
on African traditional religion were consulted. Apart from books, a
review of the Bible on the importance of recognising customs and values
in missionary endeavors was attempted. The findings showed that Zulu
customs and values consistent with biblical principles enhance missionary
endeavors. It was also found that Zulu customs and values consistent with
biblical principles contribute towards promoting Christianity among
African people and can nurture them spiritually. This study motivated and
prepared gospel workers to focus on future missionary endeavors. Based
on the study, it is recommended that customs and values consistent with
biblical principles be embraced into missionary endeavors. Klaus Fiedler
argues, “African is what is relevant for Africans,” of whatever origin a
value or practice may be.http://www.ctbs.org.za/sa-baptist-journal-of-theologypm2020Science of Religion and Missiolog
