During the COVID-19 pandemic, the tourism industry was severely affected, and the travel patterns dramatically changed. Yet, the love for travel and leisure remained with a focus on the environment and rural areas. The paper presents new insights into the possibility of developing innovative tourism product based on the Earth’s natural electromagnetic waves with an extremely low frequency of 7.83[Hz]. It discusses the option for using the Schumann resonance for tourism purposes. The main objective of the research is to demonstrate the way some rural areas have the potential to apply the therapeutic benefit of the Earth’s magnetic field to tourists and visitors. Data measurements are collected in the village Lesnovo (North Macedonia) during 2019. It was found a presence of positive and harmonious energy vibrations, thus pointing to the possibility of creating a completely new dimension for rural areas. This may attract more visitors and boost the rural economy if raising the awareness that villages may offer much more than just an ordinary rural ambient. The paper adds to the scarce literature on Schumann’s effects on tourists along with its practical contribution for proposing new frontiers and innovative solutions for tourism development based on positive vibrations of the rural areas
