This paper examines the role of humor in information sharing of political issues using social media. In an experiment with 164 participants from the University of Memphis, the effects of sharing and information seeking were tested using Stephan Colbert’s comedy, and the same story told as straight news. This research found people are more likely to pass along information using social media if the issue is told in a humorous way. Conversely, Colbert’s persona seems to effect information seeking rather than primarily interest
