In this paper you will find a study about the communication process used in the commercial exchanges in Toy Stores of “El Hueco” sector of the city of Medellin with Chinese exporters. To accomplish this aim, the research was focused on a qualitative design, regarding that it was necessary the analysis of the persons and undertakings involved in a negotiation, analyzing the influence of protocols and etiquette when trading with China. Expecting to find a steady process within the companies but, instead of that, the result of the surveys was as diverse as the market itself.INTRODUCTION 10
1. Problem Statement 11
2. Justification 12
3. Objectives 14
3.1. General Objective: 14
3.2. Specific Objectives: 14
4. Theoretical Framework 14
5. State-of-the-art 19
6. Methodology 28
7. Activity chronogram 33
8. Presentation and analysis of results 34
9. Limitations 46
10. Conclusion 46
11. Recommendation 47
12. Bibliography 49PregradoProfesional en Lenguas Moderna
