Evaluating the Effectiveness of Public Television as a Method for Watershed Education

Abstract

We describe a program that evolved from Cooperative Extension educators\u27 concern about declining attendance at face-to-face workshops on environmental issues. As a result, we developed an education program comprising six television programs; a radio series; Web-based materials; and information supplied to libraries. We randomly selected individuals to complete a written survey assessing their environmental knowledge and commitment pre- and post-broadcast. Our analyses indicate that watching the television programs did not predict significant changes in environmental knowledge or commitment. Our study findings do not strongly support the effectiveness of using local public television as an environmental education tool

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