This reflection article is the product of a research work carried out in 2021 for the Faculty of Social Sciences, Humanities and Arts of UNAB University of Bucaramanga, whose objective was to design a pedagogical proposal to promote the improvement of the processes of reading comprehension and critical reading through the analysis of advertising discourse in fifth-grade students at San Luis school in the municipality of Aratoca. The proposal was based on a diagnosis of the problems that limit reading comprehension, and a literature review process to set concrete strategies to solve the problem.
The essential objective of this article is to further study the qualities, uses and functions of advertising texts, as tools that can not only help to improve the processes of reading comprehension, but also to form more critical and reflective citizens, who have the ability to differentiate reality from the representations presented in advertising.
The starting point is to recognize that, at a general level, there is a marked polarization between the school and the media, since they obey different purposes: the former aimed at the training of citizens, and the latter at the creation of consumer habits. However, it is necessary to overcome this polarization through reflective practices that allow students to better understand the intention of advertising texts and also enhance skills associated with reading and critical thinking
