ABSTRACTEighty-two cattle farmers were surveyed to determine the main variables involved in cattle farm heterogeneity for rural extension work in Chunchi canton, Chimborazo province, Ecuador. The dimension reduction method suggested by Cabrera et al. (2004) was applied. Eight factors derived from the study: PCA (4) was made to variables invest-ment in pastures and monthly milk income (F1); cattle fattening time (F2); total area (F3), and related farm members (F4). Whereas MCA (4) included variables missing indispensable service and applicability of state of the art techno l-ogy on the farm (D1); personnel in emergency situations (D2); breed or crossbreds (D3), and farm technology (D4)