The present paper aims to show the way in which we can determine the importance given to a higher education institution, on the basis of its self-assessment, by the internal and external stakeholders, using the HEInnovate tool. The objective of the work was to identify the most relevant aspects of the entrepreneurship and innovation in a higher education institution (HEI) from Romania, by establishing the level of the perceptions of the main groups involved in the evaluation. As study methods, the semantic differential (SD) and One-Way Analysis of Variance (ANOVA) were used. Also, to determine the groups of respondents that participate in the self-assessment, between which there are significant differences of perception, the Least Significant Difference (LSD) was used. Research revealed that the respondents perceived as equally important all pillars, giving them a favorable score (average score) ranging between 3.51 and 3.81
