How can tourism give value to a territory while respecting its cultural and environmental heritage and local identity? What if that territory is a UNESCO world heritage site? Talking about tourism also means talking about social aspects, mobility, economy and education, topics that are often dealt separately, with a linear perspective focused on profit and short-term feedback. But a more active tourism is increasing. Terms such as sustainable, responsible, slow are spreading and are well combined with areas of high cultural and landscape value, shifting from the concept of conservation to that of promotion. Design, which is shifting from product to process, can revitalize territories, optimizing exchanges and creating synergies to encourage a necessarily more responsible use of tourism
