This study aims to describe the application of education management in the implementation of PPDB activities. The method used in this research is descriptive qualitative to describe the implementation of PPDB with a zoning system policy at SMAN 9 Jeneponto which is a superior school before the implementation of the zoning policy. The data sources used are primary data (words/actions from informants, namely school principals, PPDB committee, parents of students and students) and secondary data (PPDB data, photos and other related school documents). Data was collected by interview and documentation using research instruments, namely interview guidelines and document studies. The data collected was then analyzed by means of data reduction, data presentation and drawing conclusions. To ensure the truth of the data that has been collected, the researchers tested the validity of the data by extending observations, increasing persistence in careful and continuous observation, using reference materials and conducting member checks. The results of the study indicate that the implementation of PPDB is carried out based on the function of education management which consists of planning, organizing, implementing and evaluating. This can be seen from the process of PPDB activities that are structured and carried out systematically so that PPDB activities run well and obstacles that occur are overcome by carrying out coordination in accordance with the functions and duties of each PPDB committee. The implication of this research is that schools need to carry out socialization because there are still many parents of students who still consider SMAN 9 Jeneponto to be a superior school that can produce quality graduates even though the zoning policy has been in place for four years which has eliminated the title of favorite school.
