Technology-triggered Social Affordances―A Netnography Study of Digital Nomads(Part 2)

Abstract

The smart devices, the high-speed network, and the cloud computing with other technology infrastructures provide the mobility and accessibility of resources and enable the lifestyle of digital nomads. In the authorʼs latest research on Digital nomads 1), Digital nomads were introduced and nine technology affordances in the digital nomad community were identified. In Part 2, the structure of Technology-triggered social affordances is proposed based on in-deep analysis and interpretation of four types of digital nomads. The findings show the mechanism of Technology-triggered social affordances, in which the interplay between the features of technology and the social characteristics of group enable specific social behaviors through the process of individual technology affordance over larger periods and collections of actors

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