Global conflicts can severely affect a nation’s tourism activities. Tourism can also be
seriously affected by health problems such as epidemics or pandemics. It is important to establish
strategies to be prepared for adverse situations. The objective of this study focused on analyzing
nature tourism from a post-conflict and post-COVID-19 situation in the Amazonian border of
Colombia (Department of Putumayo) and Ecuador (Province of Sucumbíos), which will contribute to
establishing future strategic management scenarios. In order to respond to this objective, a systematic
bibliographic review was carried out, accompanied by fieldwork (interviews). The results indicate
that in the face of adverse situations, the tourism industry has the capacity to be resilient. The success
of its recovery will be directly proportional to its capacity to create policies and strategies that allow
it to take advantage of natural resources and turn them into an opportunity for the socioeconomic
development of its population