Este trabalho tem como objetivo apresentar a primeira experi?ncia com pesquisa de inspira??o
antropol?gica de estudantes de doutorado em administra??o, investigando o cotidiano de sal?es de
beleza na cidade de S?o Paulo. Foram realizadas 120 horas de observa??o durante tr?s meses. Os
dados resultaram das notas de campo e a an?lise dos dados foi conduzida pela grounded theory.
Essa viv?ncia inaugural das doutorandas contribui com o debate sobre a pesquisa etnogr?fica no
campo da administra??o e sobre a experi?ncia de pesquisa no processo de forma??o do
pesquisador.This work aims to show the first experience with an anthropologically inspired research of PhD
students from Management course, who researched the daily routine of beauty salons in the city of
S?o Paulo. 120 hours of observation were made during three months. The data obtained from the
field notes and the data analysis was conducted by grounded theory. This inaugural experience of
the PhD students contributes to the debate about ethnographic research in the management field
and about research practice in the researcher training process
