ANALYSIS OF THE TOURIST SEASON OF THE SPLIT-DALMATIA COUNTY 2018.

Abstract

Cilj ovoga rada je analizirati turističkusezonu u Splitsko-dalmatinskoj županiji u 2018. godini u odnosu na 2017. godinu. Tako je 2018. godine zabilježeno 3,4 milijuna dolazaka i 17,5 milijuna noćenja,što je porast za 9% u dolascima i 5% u noćenjima. Najvećiudio u smještajnim smislu, imaju privatni iznajmljivači.Što se pak tiče nautičkogturizma u Splitskodalmatinskoj županiji, daleko je ispred drugih županija na hrvatskoj obali, iako 2018. godine ima blagi pad od 1% u dolascima i 2% u noćenjima.Rezultati takođerukazuju da na području Županije u skoro svim mjesecima bilježi porast dolazaka i noćenja,te da su vodeće destinacije Split, Makarska, Baška Voda, Omiš i Tučepi.Iz ovoga razvidno zaključujemo kako je turističkasezona 2018. godine s ostvarenim prihodom od 16,1 milijuna kuna bila uspješnija od prethodne 2017. godine.The aim of this paper is to analyze the tourist season in the Split-Dalmatia County in 2018 compared to 2017. Thus, in 2018, 3.4 million arrivals and 17.5 million overnight stays were recorded, which is an increase of 9% in arrivals and 5% in overnight stays. The largest share in terms of accommodation, have private renters. As for nautical tourism in the Split-Dalmatia County, it is far ahead of other counties on the Croatian coast, although in 2018 it has a slight decline of 1% in arrivals and 2% in overnight stays. The results also indicate that in the area of the County in almost all months there is an increase in arrivals and overnight stays, and that the leading destinations are Split, Makarska, Baška Voda, Omiš and Tučepi.From this we can clearly conclude that the tourist season in 2018 with a revenue of 16.1 million kunas was more successful than the previous 2017