IZVJEŠTAVANJE O DRUŠTVENO ODGOVORNOM POSLOVANJU NA PRIMJERU VALAMAR RIVIERE : Završni rad

Abstract

Svrha ovog rada bila je pojasniti pojam i važnost društveno odgovornog poslovanja, kao i GRI smjernice u sve izazovnijim vremenima uzrokovanim klimatskim promjenama, političkim nesigurnostima i pandemijom. Iako izvještavanje o društveno odgovornom poslovanju nije obavezno, ni u potpunosti zakonski regulirano, zbog viših očekivanja društva sve ge više poduzeća uvodi u svoju poslovnu praksu te mijenja standarde poslovanja u koje uključuju brigu o društvenim i ekonomskim potrebama svih dionika, kao i za okoliš. Cilj ovog rada bio je utvrditi usklađenost Izvještaja o održivosti poduzeća Valamar Riviera s GRI smjernicama. Iako je turizam kao djelatnost bio najviše pogođen pandemijom COVID-19 prošle godine, što je rezultiralo 69% manjim prihodima u 2020. godini, Valamar Riviera je uspjela sačuvati zaposlenost i stabilnost poslovanja, te izdvojiti 23 milijuna kuna u projekte društveno odgovornog poslovanja. Osvojenom glavnom nagradom Indeksa DOP-a i mnogim drugim nagradama i certifikatima, kako za kvalitetu usluge i destinacije, tako i za održivost poslovanja i odgovornosti prema okolišu, služe kao primjer ostalim poduzećima u Republici Hrvatskoj, a pogotovo onima koji se bave turističkom djelatnošću.The purpose of this paper was to clarify the concept and importance of corporate social responsibility, as well as GRI guidelines in increasingly challenging times caused by climate changes, political insecurity and pandemic. Although reporting on corporate social responsibility is not mandatory or fully regulated by law, due to the company's growing expectations, more and more companies are introducing it into their business practice and changing business standards that now take into account the social and economic needs of all stakeholders and the environment. The aim of this paper was to determine the extent to which the Valamar Riviera Sustainability Report is in line with the GRI guidelines. Although tourism as an activity was most affected by the COVID-19 pandemic last year, which resulted in 69% lower revenues in 2020, Valamar Riviera managed to preserve employment and business stability, and allocated HRK 23 million in socially responsible business projects. With the main award of the CSR Index and many other awards and certificates for the quality of service and destination and for sustainability of business and environmental responsibility, they serve as an example to other companies in the Croatia, especially those engaged in tourism