Seizing opportunities for international growth - The case of Iliad and the Italian mobile telecommunications market

Abstract

International audienceTo analyse the internationalisation process of a mobile operator and highlight the specificities of this particular industry.Design/methodology/approach - Longitudinal single case study based on document research.Findings - The internationalisation process differs from the main model (Uppsala model). It is necessitates the ability to seize opportunities as they arise. Seizing such opportunities leads directly to an initial strong commitment without going through a process of gradual commitment. The role of regulation is also outlined. Originality/Value - While studies on the internationalisation of (mobile) operators have been, the process of internationalisation has not been conceptualised in comparison with the main model