University of Zadar. Department of Tourism and Communication Sciences.
Abstract
U radu pod nazivom "Promotivne aktivnosti u nautičkim lukama Hrvatske" proučava se nautički turizam i promocija te njihova simbioza. Prvi dio rada posvećen je nautičkom turizmu, njegovom razvoju kako u svjetskim tako i u hrvatskim okvirima. Posebna pažnja se u tom segmentu obraća na ACI, kao jedan od najvećih pokretača razvoja nautičkog turizma na prostoru Republike Hrvatske. Drugi dio rada namijenjen je za proučavanje promocije, posebno pritom promotivni miks i proces odvijanja promocije kao jednog složenog, zahtjevno i nadasve iznimno bitnog postupka za mnoge poslovne aktivnosti. Posljednji dio rada nastoji prikazati promotivne aktivnosti ukupne nautičke ponude Republike Hrvatske koje svojim djelovanjem nastoje promovirati nautički turizam, a samim tim i Hrvatsku kao jednu od predvodnica nautičkog turizma na Mediteranu.The article entitled "Promotional Activities at Croatian Nautical Ports" examines nautical tourism and promotion and their symbiosis. The first part of the work is dedicated to nautical tourism, its development both in the world and in the Croatian contexts. In this segment, special attention is paid to ACI, one of the organization of the development of nautical tourism in the Republic of Croatia. The second part of the paper is intended to study the promotion, especially the promotional mix and the promotion process as a complex, demanding and above all extremely important process for many business activities.The last part of the paper aims to present the promotional activities of the total nautical offer of the Republic of Croatia, whose activities are aimed at promoting nautical tourism, and by that Croatia as one of the leaders of nautical tourism in the Mediterranean
