Because there is more than one panel with moving pictures being viewed simultaneously, many questions can be posed about the audience\u27s ability to process and interpret the multiple images, the construction of intended messages, and the appropriateness and ramifications of the use of this type of technique in moving visual mediums. The question central to this study will deal with analyzing the split/multiple moving image technique: How does the use and arrangement of multiple images or panels influence the viewer\u27s interpretation of the message? Further, through a review of previous studies, an attempt also will be made to learn the following: how the viewer might read the codings which appear simultaneously; in what instances the technique adds to or detracts from the intended message; and whether the message would be clearer if presented using alternate techniques
