King, Nancy

English

University of Montana

University of MontanaScholarWorks at University of MontanaSyllabi Course Syllabi9-2002BADM 360.02: Principles of MarketingNancy KingUniversity of Montana - MissoulaLet us know how access to this document benefits you.Follow this and additional works at: https://scholarworks.umt.edu/syllabiThis Syllabus is brought to you for free and open access by the Course Syllabi at ScholarWorks at University of Montana. It has been accepted forinclusion in Syllabi by an authorized administrator of ScholarWorks at University of Montana. For more information, please contactscholarworks@mso.umt.edu.Recommended CitationKing, Nancy, "BADM 360.02: Principles of Marketing" (2002). Syllabi. 2516.https://scholarworks.umt.edu/syllabi/2516Principles of Marketing Badm 360- Fall 2002 Sections 1 and 2Instructor- Nancy King Classroom: GBB122Phone- 243-6148 Class schedule: M-W-F- 8:10am- 9:00am and 9:10am to 10:00amOffice- GBB 325 Website-www.business.umt.edu\faculty\kinge-mail- nancv.kina(S>business.umt.edu Office hours- M-W-F 10:00-11:00 and by appointmentRequired Text: Marketing: Real People, Real Choices (2000), M. Solomon and E. Stuart, Prentice Hall 2nd edition. Assigned chapters need to be read prior to class.Companion Website: www.prenhall.com/solomonstuart/. The web site includes current news articles related to class materials on a chapter by chapter basis, Internet exercises and resources, a research area, chat area as well a writing skills and tutoring assistance.Required Reading: FacPac- available at the UC. The FAC-PAC contains articles that will be used as reading assignments for discussion in class as examples of the learning in specific chapters.Recommended reading: The Tipping Point, Malcolm Gladwell, Little, Brown and Company, 2000Course Content: To familiarize students with the fundamentals of marketing and brand management in today’s business world. After completing this course you should be able to understand the basics of marketing and strategic planning, the concept of the marketing mix, including how you create products and services, manage products, create consumer communication and deliver goods and services to the marketplace.Course Requirements:Exams (3) 75%In-class assignments, 10%Participation, discussion 15%Total 100%Optional Final (replaces the lowest of the three mid term exams).Exams: These will be multiple choice and short answer questions.Final: (comprehensive and optional) - No late exams or make-ups will be given. The score fo r the comprehensive exam will replace the lowest score of the three mid-term exams should you decide to take it. However if you score lower on the1final than you did on one of the three mid term exams, the final exam score will still replace your lowest mid-term exam.Showing up and participating: I consider this extremely important to your overall grade. The text is only half of what you will learn in the lectures. It’s my job to provide you with the most current and relevant information possible; it’s your job to show up, listen and learn. Take responsibility for being there as if it were your job. There will be a seating chart so make sure you are in the seat you would like for the semester by the second class. Please read all assignments prior to class in order to maximize your learning effectiveness in class.Class Assignment:Oct. 23rd-1-2 page written paper to be handed in at the beginning of class. Keep a copy for yourself for presentations.Choose a consumer product (brand) from a retail environment. It could be anything from a can of tuna fish or cereal to a skateboard to a computer printer. Go to the store shelf and analyze the competitive set of the product. Pick a product that you think is not maximizing its marketing potential and suggest ways they could improve their strategy. If you could talk to the product manager on the business, what advice would you give them? If it’s a product you don’t mind purchasing and can bring it to class...I will select people to come up and present their findings and we will have a class discussion about their recommendations. This is our show n’ tell class. ©I will ask for volunteers to present their findings during the previous class period before the presentation date. We can probably fit in 10-20 presentations. If you volunteer, it will count towards your participation grade...obviously.Questions:• How is the product priced compared to competition?■ How attractive is their packaging? What image of quality do you get?■ Is the product’s merchandising maximized?* Examine the product’s communication on the package. Is the benefit clear?■ What is it about their communications that you think they are doing well?■ What other opportunities do you see that could maximize the brand's impact?Expectations on Assignments:I will be judging your work (including participation) by evidence of the following:• Critical thinking skills (organization of thought)• Problem solving skills ( recognition of a symptom vs. a problem, ability to break a problem down into components, discuss alternatives and recommend solutions)• Creativity•  Common Sense2Badm-360- N. KingCourse Outline: Note: Changes will be announced along the way.Date Reading Assignment ChapterWed-Sept 4th Introduction- What is Marketing? 1Friday-Sept. 6th What is Marketing? Reading: “Stores Asking for Personal Information"1Mon-Sept 9tn Marketing Planning Process 2Wed-Sept. 11m Mission/Objectives/Strategies 2Fri-Sept. 13th Completive Advantage/SWOT Reading: “Shakeup in Candy Land"2Mon- Sept. 16th Corporate Ethics-Readings: “Wanted: Ethical Employers" “NASD Proposes Tougher Rules on IPO Abuses” How Real are the Reforms?”“Should Companies Care/’“The New World of Giving"3Wed. Sept. 18th Global Marketing 4Fri. Sept. 20tn Global Marketing 4Mon-Sept. 23ra Marketing Research 5Wed.-Sept. 25tn Marketing Research 5Fri-Sept. 27'". Marketing Research 5Mon-Sept. 30'" Consumer Behavior-Decision Making Process 6Wed. - Oct. 2 na. Consumer Behavior-Internal Influences 6Fri- Oct. 4tn Consumer Behavior How Trends are Spread- The Tipping Point -Hybrid Corn Study-Lecture6Mon-Oct. 7tr> EXAMWed- Oct.9tn Target Market Strategies What is Cool?- (Lecture)8Fri- Oct 11th. Target Market Strategies Readings: “Gen Y" Great Xpectations" Case Study: Sprite(Lecture)8Mon-Oct. 14th Creating the Product-Reading: "Marketers Push Individual Portions and Families Bite. ”"Starbucks May Indeed Be a Robust Staple."9Wed.-Oct. 16th Creating the Product Readinqs: Gillette Case9Fri- Oct.18'n Managing the Product 103Date Reading Assignment ChapterMon- Oct.21st Managing the Product 10Wed. Oct. 23ra Student Product Presentations-see notes belowFri Oct. 25ln Marketing Services 11Mon- Oct.28m Pricing Strategies 12Wed.- Oct. 30,n Pricing Analysis 12Fri- Nov. 1st. Pricing Methods 13Mon- Nov. 4tn Pricing Methods 13Wed.- Nov. 6ln EXAMFri- Nov. 8th Distribution ChannelsCostco discussion Reading: "Huge Profits on Slim Margins”14Mon- Nov. 11tn NO CLASS- Veteran’s DayWed.- Nov. 13,n Retail MarketingReading: Goya Leads Ethnic Sales Trend” 15Fri- Nov. 15th Promotional Strategy and MixReading:’’ As Extreme Goes Mass, Nike Nips atSkate Shoe Icon”“In Search of Stars, Shoe Makers Turn to Playground Streetballers”16Mon- Nov. 18tn Promotional Budgeting 16Wed.- Nov. 20tn Integrated Marketing Communications 16Fri- Nov. 22nd Creative Strategy- Reading- This Plugs For You17Mon- Nov. 25th Media TypesReading: “Choices, Choices”“lts Own Language" "How IT Works” “ At Bertelsman- Another Blow To Futuristic Media Visions. ”17Wed.- Nov. 27tn NO CLASS- Thanksgiving VacationFri- Nov. 29th NO CLASS-Thanksgiving VacationMon Dec. 2nd Media Planning- Reading- “Ad Nauseam” 17Wed. -Dec. 4th Consumer Promotion 18Fr- Dec. 6th Public Relations 18Mon Dec. 9th Sales 18W ed.-Dec. 11,n EXAMFri- Dec. 13th Wrap Up and ReviewThursday Dec. 19th FINAL EXAM-SECTION 1 (8:10AMsection) 8:00am-10:00am Monday. -Dec. 16th FINAL EXAM-SECTION 2 (9:10AMsection)- 8:00am- 10:00am4

BADM 360.02: Principles of Marketing

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BADM 360.02: Principles of Marketing

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