n/aВійна і пропаґанда, яка її супроводжує, актуалізували проблему патогенного тексту, яка розглядається в контексті теоретичних побудов (семіоцентризм, ноосфера).n/aThe war and the propaganda that accompanies it have highlighted the problem of the harmful or pathogenic text. With the beginning of the Russian invasion of Ukraine in 2022, which is a major European war of global and historical significance, we again see that the pathotext, i.e. fictitious narratives on which Russian propaganda is based, can cause immense suffering to millions of people. In this article, we explain a distinction between the concepts of harmful and pathogenic text, placing them in the context of noocenosis and semiocentrism. These concepts form a framework that, in our view, can complement the methodology of media studies, in particular media education