Interaction design for retention.

Abstract

UI/UX design, or interaction design, is still relatively new as a discipline and has not been well-studied. Interaction design is typically geared towards facilitating ease of use of technology for the person using it, also called the user. However, interaction design and digital media in general have great potential to impact emotion, action, and retention of information. This creative thesis develops several design principles that govern a resulting conceptual website and the design process behind it. The website brings the user interactively through a narrative and aims to make an otherwise unremarkable story more memorable. Although empirical data was not collected, early evaluations from users and website analytic data suggest that the website succeeded in being memorable. Further exploration of interaction design and its potential for retention should be done in more conventional studies. Creative Website URL: https://susanpallmann.github.io/onward-together