A book cover is one of the first steps in selling a book and is vital in catching a reader’s attention. Still, many book covers in the young adult fiction market are ineffective at reaching their target audience. Since the birth of young adult books, cover design styles have changed drastically, yet little research has been done. Because of this lack of research, two new surveys were built to investigate what specific elements and styles of current young adult book covers appeal to readers. One survey was for readers, and one survey was for professionals working in the publishing industry. Results showed that book cover design appeal is subjective, as results were reasonably balanced across different design elements and styles
