This study aims to describe the format and social context of the presentation of the Nussa YouTube Cartoon Series. The research method used the content analysis of the Nussa Official YouTube cartoon series. The research methode used qualitative media content analysis (ethnographic content analysis). The sampling technique used by sampling units. The primary data were video documents. Animated film Nussa and Rara in mp4 format and downloaded via the website www.youtube.com. Data analysis with Ethnographic Content Analysis (ECA) through a combination of objective analysis methods with participant observation. ”The results showed that: 1) The format for presenting the Nussa YouTube cartoon series in every episode. 2) Social context or situation, namely Islamic values contained in the Nussa animated series on three main aspects, namely the value of faith, moral values and syari'ah values
