本条目为“厦门大学百年校庆”的演示文稿。连庆达是厦门大学1985届计算机科学系校友。内容摘要：元初食品 Sungiven Foods 简介；商业逻辑(doing the right things)；经营策略(doing things right)；创业体

连庆达

Xiamen University Institutional Repository

— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives「原生态生鲜连锁超市」经营模式初探o 元初食品 Sungiven Foods 简介o 商业逻辑 (doing the right things)o 经营策略 (doing things right)o 创业体会-- 连庆达 2021/05/08— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives截至 2021.05.01廈門 89 家泉州 12 家大連 19 家深圳 12 家137全球l 前置倉 6家l 吾食初 27 家溫哥華 5 家家健康三餐食品 + 社区零售超市Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —>76%会员消费占比2020年: 销售额 ￥17亿，员工2000余人150万+会员 6万+日均客流Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —No. 069 – 瑞景新村店Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —线上服务 – 元初到家小程序Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —吾食初— 元初食品便利店 —【泰禾天街店】Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —元初食堂— 元初食品餐饮店 —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —元初食品SUNGIVEN FOODS概况Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —元初食品SUNGIVEN FOODS概况— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer AdditivesØ 累计出口食品近10,000个货柜Ø 12大品类2,000多个品种Ø 超过750家遍布全世界的专业合作工厂Ø 欧、美、日活跃客户100多个国际贸易20年食品出口积累，合作共赢推陈出新Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —北美亚马逊 海外2C业务— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives零售2011.07.13厦门元初大连2013.08.26大连元初改制2015.12.24元初食品股份外贸2001.11.22天酬进出口挂牌2016.05.19新三板挂牌加拿大2019.01.01元初(加拿大)深圳2019.03.19深圳元初—— SUNGIVEN FOODS Milestone ——Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —苏黎晖 / Kathy Su19892001-20112011-20142015-20172018- 至今天酬企业元初食品 创始人厦门大学法律系厦门天酬进出口有限公司 董事长 / 总经理厦门元初食品有限公司 总裁厦门元初食品股份有限公司 董事长厦门元初食品股份有限公司 创始人 / 董事Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —连庆达 / Richard Lian19851996-20032004-20072011-20142015-20172018- 至今2019- 至今元初食品 联合创始人厦门大学计算机科学系厦门海迈科技有限公司 副总经理 / 总经理移居加拿大厦门元初食品有限公司 董事长厦门元初食品股份有限公司 副董事长 / 总裁厦门元初食品股份有限公司 董事长元初食品加拿大股份有限公司 CEODedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —陈启明 / Qiming Chen19882004-200820062011-20172018- 至今元初食品 联合创始人厦门大学中文系美国eHealth (Nasdaq股票代码: EHTH) /翼华科技(厦门)公司 (eHealth China)  副总裁厦门市政府第一届十佳火炬青年厦门元初食品股份有限公司 副董事长 / 副总裁厦门元初食品股份有限公司 副董事长 / 总裁— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives企业要素市场产品技术管理资金商业逻辑— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives市场三餐食品的顾客需求：健康、品质、信任、方便、易选、实价、全球化品牌定位:（Who ) 元初食品Sungiven Foods （专业食品服务）企业定位:（What） 健康三餐提供者业态设计:（How） 自建渠道 -- 社区连锁 + 到家配送（规模经营 + 方便买到）价值创造:（Why） 品质承诺：自有品牌/国际品质/自控供应链品类完整：健康三餐刚需全品类专业服务：温馨透明邻里互信服务（精选SKU + 用心服务）诚实定价：天天实价(硬折扣)— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives成为全球一流的优质食品企业——企业愿景——— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives—公司定位—— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives全球视野 开发质优价实健康三餐食品专业精神 提供温馨透明邻里互信服务知行合一 打造物质精神心灵财富平台共创更美好世界——企业使命——— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives产品定位：坚持最大程度原生态、少处理、少添加研发：用自有品牌承诺「元初标准」（原料/配方/工艺/厂商 + 国际安全标准）定价：市场定价增值：最优产地导向供应链重塑（国际化+本地化），直采+集采— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives坚持最大程度的——产品定位——— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives少处理少或无 -- 药物熏蒸（如越光米）、过度防腐处理、打蜡染色、人工化学催熟 ……原生态非转基因种子、优良水土（有蚯蚓、昆虫）、原生态种植、生物肥料、生态农药、无生长激素；散养、原料饲养/喂养，无激素养殖；全天然食材 …… 少添加少或无--人工香精、人工色素、增稠剂、各种人工添加剂……Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —执行标准从高从严高校第三方检测，专业的食品品质内控机制，全流程保驾护航厦门大学是“元初标准”的理论和技术支持方— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives—元初食品 PB（ 欧洲 ）研发中心—2017年10月11日，德国 / 汉堡— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives—元初食品 PB（ 北美 ）研发中心—2019年1月1日，加拿大 / 温哥华— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives自建渠道 自控供应链自有品牌— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additivesü产 品：ü品 质：ü性价比：坚持最大程度的原生态、少处理、少添加最大程度的使用天然成分替代人工合成成分执行元初内控标准，通过专业认证与检验优选产地、全球直采、质优价实PB自有品牌— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives元初–五常稻花香大米非转基因，五常原产，稻花香2号品种，一年一季，无熏蒸处理— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additivesu 中国农业科学院创新成果u 纯正海稻#3号原种u 原生态处女盐碱地种植u 天然弱碱性大米u 抗虫、抗病、抗逆u 有机模式栽培u 筋道Q弹，入口香，口感好u 维生素B1/烟酸/锌/磷/钾含量高— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives非笼养，谷物饲养，不含抗生素元初–有机\散养鸡蛋— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives散养，谷物饲养，养殖期6个月以上元初–黑珍猪— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives$0.99(330ml)100%椰子水，不加一滴水，0脂肪，0胆固醇BRC（食品安全全球标准）认证 / KOSHER 认证元实-越南椰子水Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —750+ 全球专业合作工厂Global Top Cooperation Manufacturers2000+ SKU— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives全球直采 质优价实• 美国• 加拿大• 德国• 法国• 澳大利亚• 新西兰• 意大利• 西班牙• 比利时• 土耳其• 塞浦路斯• 墨西哥• 智利• 新加坡• 韩国• 越南• 泰国• 台湾地区— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives技术研发：全球Sourcing, 构建知识产权，供应链优化，过程规范化采购：顾客专业采购代理（专业品类管理）销售：门店/线上高效运营（高坪效，高周转，低损耗）；口碑营销物流：Supplier à DC à Store à Home （冷链）运营：IT；连锁店管理(自营、合伙、加盟）；QA— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives元初标准-- 产品标准 + 安全标准 + 品管体系— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives国际认证通過BRCGS全球標準代理商及經紀商A級認證通過ISO90001:2015門店合規管理認證Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —²全品类多温区分区仓储²全品类集中统一配送² 蔬果生鲜全程冷链配送² 运输温度GPS全程可追溯“24H到店”+“7*24配送”自控供应链物流园（厦门 69亩 / 3.9万㎡）物流供应链Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —IT系统— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives经营策略经营核心价值观组织管理企业关系— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives经营策略价值观：诚信、创造、共赢、分享组织管理：阿米巴经营—「敬天爱人/正确做人/每日六项精进」+ 阿米巴核算企业关系：客户关系、员工关系、厂商关系— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives诚信、创造、共赢、分享— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives经营哲学 + 经营实学— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives行为准则：正确做人（真善美爱信诚）— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives阿米巴经营模型— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives企业关系 – 员工关系【以奋斗者为本】构建事业命运共同体，打造相生相促伙伴关系。情感相融利益共享三观一致— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives120+位在职员工股东合伙人机制 / 元初幸福基金 / 元初大学 / 阿米巴经营研讨— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives企业关系 – 客户关系【以客户为中心】构建温馨透明邻里互信关系有爱倾听真诚换位— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives企业关系 – 厂商关系【以共赢为导向】打造建康三餐食品企业“生态圈”共生共荣关系理念同频共同成长共抗风险Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives— Healthy Daily Meals Provider —元初食品战略合作伙伴会议— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives【惜缘随缘】萌芽 – 珍惜机会，把握机遇创业体会— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives创业体会 【立志、勤学、改过、责善】持续行动 -- PDCA— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives创业体会 【健康成长】求发展 – 小、稳、强、大、久— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer Additives创业体会 【心、脑、身】三力并发正心诚意、知行合一；积善行、思利他；勤于思、敏于行心力 Wishing Good 脑力 Smart Thinking 身力 Agile In Action— Healthy Daily Meals Provider —Dedicated to Natural, Less Processed and Fewer AdditivesSungiven Foods Canada Inc.#209-5589 Byrne Rd, Burnaby, BC V5J 3J1 www.sungivenfoods.ca微信公众号：SungivenFoodsCA服务热线：1-888-878-0588

【原生态生鲜连锁超市】经营模式初探

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【原生态生鲜连锁超市】经营模式初探

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Xiamen University Institutional Repository