招贴的发展历程中，动漫形象这一角色始终参与其中：一方面，动漫形象跟紧时代发展的步伐，变换自身姿态完善其艺术形态，不断强化个性、出众、动人的视觉语言特点，为招贴画面增加装饰效果。另一方面，带有动漫形象的招贴愈发受到商家的青睐，高频率地展现于企业、会议、展厅等场所，为企业带去利好作用。面对动漫形象表现出来的艺术价值和商业价值，探讨在新媒体语境下如何运用新的方式让动漫形象和招贴两者之间互相介入，互相融合，创造出更加符合企业需求和招贴发展的作品，正是本文所要研究的课题。 本文首先简要叙述了新媒体、动漫形象、招贴三者的相关概念，探讨了文章中涉及到的动漫形象设计要素和招贴的传播特性，为全文的论述展开铺垫...Cartoon has always involved in the development history of poster: On one hand, the cartoon characters are tight with the pace of the times. They transform their attitude to improve their art form, and continuously strengthen the personality, outstanding, striking visual language features, which increase decorative effect for the posters. On the other hand, the posters with cartoon characters are i...学位：工程硕士院系专业：软件学院_工程硕士(软件工程)学号：X200823011
