在成品油市场竞争中，最重要的两个因素是市场和客户。市场就是生命。作为石化产业链终端环节的成品油销售企业来说，从以前谁占有资源（即采购到成品油）谁就占有效益，到现在谁占有市场谁就占有效益，掌握更多的销售终端，就掌握了竞争的筹码。客户就是上帝，建立长久持续的交易关系，必须要培养客户对于品牌的忠诚度，这点对于市场的竞争者尤为重要。浙江省成品油市场终端销售以中石化为主，但随着中石油、国外石油巨头以合资合作、联营、独资等方式进入省内成品油市场，投资于成品油零售领域，利用品牌效应扩大销售网络，抢占市场，石油销售市场的竞争更加严峻，可谓是“与狼共舞”。中石化想巩固网点和销售渠道方面的龙头地位，中石油则想缩小...In oil product market competition, the two most important factors are the market and customers. The market is the vital. As petrochemical industry chain terminal links of oil products sales enterprises, from the previous who own resources (i.e., procurement to oil product ) who has benefits, until now, who has the market who has benefits, the more sales terminals, the better competitive advatage. ...学位：工商管理硕士院系专业：管理学院高级经理教育中心（EMBA项目）_高级管理人员工商管理硕士(EMBA)学号：X201015608
