Magistrsko delo se ukvarja z razumevanjem sodobnega fenomena sharentinga, ki smo mu priča na družbenih omrežjih in ga sociologi tesno povezujejo s prakticiranjem intenzivnega materinstva ter otrokocentrične vzgoje. Razlogi za nastanek sodobnega fenomena so me pripeljali do časa, ko so ženske stopile na trg delovne sile, kar je kasneje močno vplivalo na družinsko življenje in tudi položaj ženske v družbi. Ženske so z vstopom v sfero dela postale dvojno obremenjene, saj se alokacija družinskega dela ni enakomerno odvila med partnerjema. Z nastankom družbenih omrežij so matere našle način, kako uspešno povezati delo in vlogo matere ter gospodinje, kar se danes zrcali v nastanku »mompreneur« ter v sodobnem pojavu sharentinga. Sharenting je praksa deljenja fotografij in osebnih informacij otrok na družbenih omrežjihje sodobni fenomen, ki ga iz dneva v dan uporablja več mater ter je v zadnjem času prebudil zanimanje tudi pri številnih sociologih in digitalnih antropologih. Delo na podlagi teoretskih izhodišč in s pomočjo kvalitativne raziskovalne metode – polstrukturiranih intervjujev – ugotavlja, na kakšen način matere na svojih družbenih omrežjih prakticirajo koncept intenzivnega materinstva in otrokocentrizma, oziroma natančneje, na kakšen način matere uporabljajo sharenting ter kakšen je njegov pomen v korelaciji z znamčenjem otrok.The master\u27s thesis deals with the understanding of the modern phenomenon of sharenting, which we are witnessing on social networks and which sociologists closely associate with the practice of intensive motherhood and child-centered parenting. The reasons for the emergence of this modern phenomenon date back to the time when women entered the labor market, which later had a strong impact on family life and on the position of women in society. By entering the sphere of work, women became doubly burdened, as family work was not allocated evenly between the partners. With the emergence of social networks, mothers have found a way to successfully connect their work and their role of mother and housewife, which is today reflected in the emergence of the "mompreneur" and in the modern phenomenon of sharenting. Sharenting is the practice of sharing children\u27s photos and personal information on social networksit is a modern phenomenon used by more and more mothers every day. It has recently aroused interest among many sociologists and digital anthropologists as well. Based on the theoretical starting points and with the help of a qualitative research method – semi-structured interviews – the thesis determines how mothers practice the concept of intensive motherhood and child-centeredness on their social networks, or, more precisely, how mothers use sharenting and how significant it is in correlation with the commodification of children
