Consumer\u27s attitude and manipulation of raw milk from milk vending machines

Abstract

Despite the high nutrition level of raw milk, consumption of it poses a health risk for consumers, especially high-risk populations. The aim of this survey was to determine consumer’s attitude towards raw milk from milk vending machines (n = 305) and to investigate their habits in manipulation of raw milk from the time of purchase until consumption (n = 74). Survey results show that the majority of consumers purchases milk once a week, using their own glass bottle and consume the milk in approximately two days. In most cases, consumers transport milk to their homes in less than 15 minutes without the use of a cooler bag. The manner of bottle cleaning technique depends on bottle material. Almost half of the consumers boil milk before consumption, which is associated with their attitude towards the safety of raw milk consumption. Most of them are satisfied with the level of hygiene on milk vending machines. The majority of consumers is unfamiliar with health risks of raw milk consumption and correct usage

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