Richards, Greg

English

This paper aims to review the development of creativity in tourism,and analyses the potential role of smaller places in creativedevelopment. In the past, the role of creativity has been primarilyanalysed in larger cities. In recent years, more attention has been paidto the creative development of smaller cities and regions. We arguethat smaller places should not attempt to emulate big city models ofcreative development, such as attracting the creative class, butshould find their own creative mode based on using their endogenousresources, capacity building and bottom-up creativity. In this waythey can avoid the ‘creativity trap’ of following generic creativitymodels and develop modes of creative tourism more appropriate totheir size and capabilities

Tilburg University Repository

Creative tourism:Opportunities for smaller places?

https://pure.uvt.nl/ws/files/30687958/LS_Richards_creative_tourism_TaMS_2019.pdf

Creative tourism:Opportunities for smaller places?

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Tilburg University Repository