Presentation at the Michigan Library Association's Academic Libraries 2010 Conference, Novi, MI, May 6-7, 2010Do you wish you felt more confident when faced with a business reference question? Come away from this conference session ready to test out some new sources and strategies for tackling questions on companies, industries, the stock market, consumer demographics and more. Face down your business reference fears and/or add to your growing business reference arsenal. Part business reference therapy, part business reference source overview, this session will leave you with a better understanding of the business reference process and provide you with a framework for building your business reference expertise. Discover the business reference skills you didn't even know you possessed and never (or almost never) feel like hiding under the desk when faced with business reference questions again!http://deepblue.lib.umich.edu/bitstream/2027.42/71388/1/ROSS Making $ense of Business ReferenceMLAAcademic2010.pd
