What are we doing as an industry to educate, prepare, encourage and support the next generation of copywriters? In this talk, UK higher education expert Gyles Lingwood shares insights about the challenges and opportunities that he faces as an experienced teacher of commercial writing and creativity, revealing the key lessons that he is teaching the discipline’s future talent. Lingwood also shares the work that he is currently undertaking to encourage young people to consider a career in copywriting, endeavouring to improve the accessibility, inclusivity and diversity of the industry
