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research
Exploring New Product Portfolio Management decisions: The role of managers' dispositional traits
Authors
R. J. Calantone
S. S. Durmusoglu
N. Harmancioglu
R. C. McNally
Publication date
1 January 2009
Publisher
'Elsevier BV'
Doi
Cite
Abstract
Cataloged from PDF version of article.Product strategy links to new product development (NPD) through new product portfolio management (NPPM). This dynamic decision process addresses the strategy implementation questions of identifying which new product ideas to pursue and their relative priorities. Despite the importance of NPPM in implementing product strategy, firms exhibit substantial performance-affecting differences. We investigate one potential source for such differences by examining the impact of managers' dispositional factors as a possible explanation. Using a case study research method, we examine differences in NPPM strategies and managers' revealed dispositional traits across three divisions of a single conglomerate firm operating in different business-to-business markets. Based on our analysis, we offer propositions relating managers' dispositions to NPPM strategy: analytic cognitive style is associated with balance, ambiguity tolerance is associated with strategic fit, and leadership style is associated with the relative weights applied to each dimension. © 2007 Elsevier Inc. All rights reserved
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Bilkent University Institutional Repository
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Last time updated on 12/11/2016
Bilkent University Institutional Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:repository.bilkent.edu.tr:...
Last time updated on 12/11/2016